Do Good Advertising
There’s good advertising, and then there’s advertising that does good. Most of my work is the former, but I’m proudest of the latter.
There’s good advertising, and then there’s advertising that does good. Most of my work is the former, but I’m proudest of the latter.
In 2016, Butterfinger was back in the Super Bowl with a new “Bolder than Bold” tagline, and as their PR agency, we were tasked to go bigger and bolder than just a 30 second ad.
While the NFL was earning a reputation as the No Fun League by cracking down on touchdown dances with excessive celebration fines, Butterfinger brought fun back to the game with a bold announcement: we would cover players’ fines, so they were free to celebrate boldly.
This stunt, announced in partnership with Billy Eichner and Terrel Owens, earned big media hits like this feature in Adweek, and was a bold success for the brand.
