Gatorade is a legendary brand. Through decades of iconic advertising, everyone knows what greatness looks like. But what does it sound like?

Our team built a soundtrack like no other - an anthem for athletes everywhere - composed entirely of the sound of sports.

It’s more than an ownable piece of music. It’s a music strategy that builds Gatorade’s sonic brand, adapts to a range of emotion and athlete driven storytelling, and evolves for every sport and event.

It redefines the sounds of sports as the sound of Gatorade, and we launched it with this audio manifesto.