Clif Bar was a huge new business opportunity for our agency, and a huge win for our team on the back of the platform and tagline I wrote. Our challenge was to find a way to tell the story of the company and of the organic ingredients at the same time as continuing to tell the well known adventure story, and we found the perfect way to do it: What Are You Made Of?

From top to bottom, please check out the platform reveal video, followed by several mock print ads to bring the concept to life for the company and organic side of Clif Bar by telling the real stories of real Clif people.